20 Years Inside Unilever, Cadbury, Mars. Now I Work For You Without the Headcount

R100M in category growth. 40% budget reduction. 5% incremental revenue lift. That is what this kind of strategic clarity actually produces.

You already know this problem

  • The Time Barrier: Your best commercial people are consumed by today. Your biggest growth opportunities are being missed because of it.

  • The Capability Barrier: Getting the GTM wrong on a high stakes launch is expensive. Hiring a permanent senior strategist to fix it is more expensive. There is a smarter option.

  • The Knowledge Barrier: Proximity kills objectivity. The growth opportunities are there. You just cannot see them from the inside.

Here Is Exactly What I Do For You

As your Fractional GTM Strategist, I plug into your team and do the strategic work your people do not have the time or external lens to do.

No permanent headcount. No disruption. Just clarity, strategy and momentum when you need it most.

- A clear picture of where your category is going and exactly where your brand should play

- A GTM strategy built for your specific launch window, not a template dressed up as one

- Your sales, marketing and key accounts pulling in the same direction before launch day, not after

Proven Impact

R100m in category growth, by identifying a white-space opportunity competitors had missed.

40% budget reduction, by cutting execution waste and sharpening focus.

5% incremental revenue lift in 12 months, by aligning sales, marketing and key accounts around one clear plan.

Who I Work With

I work with senior FMCG leaders who own commercial outcomes and need objective strategic input without adding permanent headcount.

CEOs

Managing Directors

Heads of Marketing

Heads of Sales

If your team is capable but completely consumed, and the strategic work keeps getting pushed back, that is exactly the gap I fill.

About Laura

I have spent over 20 years inside some of the world's leading FMCG businesses, including Unilever, Cadbury, Mars and Pick n Pay. have held senior roles across sales, category, customer marketing and commercial strategy. I do not need months to get up to speed. I come in, read the situation fast, and build the strategy your team needs to move.

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